Built for marketers who own conversion. Launch A/B tests in minutes, no engineering tickets, no flicker, no surprises.
Capterra 4.6/5
G2 4.8/5
ISO 27001 Certified
Don’t take our word for it — argue with G2, Capterra, and the wall below.
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
Santiago F.
Empirical Marketing made easy: Flawless execution and integration
My overall experience has been exceptionally positive. Mida has successfully bridged the gap between strategic hypotheses and rapid execution. By reducing our dependency on development queues, it has accelerated our testing velocity and allowed us to make strictly evidence-based marketing decisions. It is a highly efficient, high-ROI platform for any data-driven team.
May 27, 2026
Nick V.
Gets the job done
Still love it. Switched from VWO after they moved to a paid-only model — Mida works as advertised and the free tier has all the features I need to run real tests on a small site.
May 6, 2026
shubh a.
Probably the best starter A/B testing tool for framer I know
good - its simple, has a generous free plan for up to 100k users and takes like 5 minutes to set up and run. the most simple integration for A/B testing on framer - exactly what i care abput.
Oct 21, 2024
Hardik D.
Only Product that let’s you A/B test your website with Ease
My overall experience with Mida is overwhelmingly positive. It lets us A/B test our websites' copy and a whole bunch of other things without slowing down the website.
Oct 5, 2024
Jordan S.
My New Favorite A/B Testing Platform
My experience with Mida has been great! The platform is lightweight, integrates seamlessly with GA4, and has given me insights I wouldnt have had otherwise. I liked Mida's intuitive visual editor. It made setting up A/B tests incredibly easy, and allowed me to experiment without developer assistance.
Aug 27, 2024
Sophie Antonia H.
Good site for easy AB testing.
I liked the ease of use and that there are a lot of tutorials.
Jun 26, 2024
Michael B.
Mida's a Good Solution for CRO
Generally speaking a pretty good experience, but becomes challenging with custom websites, or things not natively supported in Mida. The workflow, setting up tests and most elements for businesses on shopify were easy to understand and set up. The pixel is relatively light and the application functions well with few hiccups we've encountered once things are set up correctly.
Jun 17, 2024
Daniel N.
The best Google Optimize replacement
The closest replacement for Google Optimize: - Low cost and easy to implement. - Very quick to load. - Very easy to start testing. - Can use built-in analytics or connect to GA
Apr 22, 2024
Fra R.
Great option for A/B testing
Mida is a great tool. If you're looking to optimize your page, I highly recommend it. It's far easier to use than our previous tool—you can start your first test within minutes of logging in, saving us valuable time.
Dec 10, 2023
Marc D.
Robust CRO Tool with Stellar Support and Reports
I've used Mida for CRO work across multiple agency clients for over 2.5 years — and it consistently delivers. The UI is clean, the script is lightweight, and I can bring my own JavaScript and CSS when I need full control. RPV reports and shareable URLs make client conversations easy. The team keeps shipping improvements without losing focus on the core product, and when you need help, there's always a real person available.
May 18, 2026
Daniel G.
Exceptional A/B testing software. Highly recommend
Exceptional. Best tool available and affordable pricing. There is not a single thing I can fault. It's been game changing for our CRO and marketing operations generally.
Dec 22, 2025
Derrick K.
Easy to use, affordable a/b testing tool
It's really simple to use and set up, and support was very responsive and helpful any time there were issues. Also love the affordability.
Oct 20, 2024
Eric T.
Enjoying it so far, hoping that it can be a permanent replacement for Google Optimize. Easy to add to site, free offering, user friendly UI.
Sep 16, 2024
Lincoln T.
The best A/B testing software - with a GENEROUS free plan
It was super easy to use and let's me run A/B tests on any of my client websites easily.
Sep 5, 2024
Ignacio S.
My experience using Mida for the first 10 days
Good, been trying it out for 10 days or so, and performing an experiment. So far so good. Ease of use, easy to integrate, visual editor.
Aug 20, 2024
Jack A.
Great tool! Very nice.
It's been excellent so far, nice UI and code customization options.
Jun 18, 2024
Elizabeth R.
Great Google Optimize Alternative
Was looking for a Google Optimize replacement with WYSIWYG editor for A/B tests, Mida has exceeded my expectations so far! Was so hard to find the product, only found on my 3rd pass of searching for alternatives
May 21, 2024
Jennifer C.
Best AB testing tool ever
Amazing. Best AB testing tool ever! Super glad I found them - Easy to use - Responsive support team - Easily track conversions and goals Not a lot of cons - every concern was addressed by the support team
Feb 13, 2024
Diogo P.
simple and effective tool for AB testing
Overall, so far so good. Its a simple tool, easy to use, to setup, to read results and on top there is a free plan for small websites and simple tests
Jul 20, 2026
Jack N.
Super customizable, amazing team helping me achieve what I wanted to
I started using it a few months ago after meeting the founding team at an event. I was super impressed as soon as I discovered it and tried it out. I had very specific use cases for my tests that I wasn't able to achieve with vwo. I was able to do this through MIDA, so I'm very happy.
Jun 3, 2026
Davide M.
Smooth Experience for A/B Testing
Overall, my experience with Mida was positive. It made A/B testing more accessible and easier to manage, especially thanks to the intuitive interface and quick setup process. Even though I didn't use every advanced feature, the platform felt reliable and user-friendly.
May 15, 2026
Dom C.
Great tool, outstanding support.
I am writing this review because Mida has stood out as one of the best customer service experiences I have had. In a world where we are pushed to AI chatbots that link to help articles, Mida stands out by offering person-to-person solutions quickly, effectively, and impressively. Not only is the tool one of the best I have used, but when I get stuck, their team is an email away with STRONG support.
Jul 2, 2025
Anthony B.
Perfect replacement to Google Optimize
I have been looking for a replacement to the now defunct Google Optimize for a long time. I found that most alternatives were too pricey, or bloated with features I have no use for. Mida.so is brilliant at A/B testing websites, its simple and intuitive to get going with. The speed once the code is plugged in is blistering. And the reports it gives you are easy to understand. If you are looking for an alternative to Google Optimize, your search is over.
Oct 14, 2024
Dean P
@thedeancorp
Really quite simple to use and didn't affect my site speed. I tried the free account for a while, then bought into it because it worked so well.
Aug 26, 2024
Tomas C.
The Best A/B Testing Tool
After Google Optimize was sunset, we tried VWO, AB Tasty, PostHog, and Plerdy, but none fully met our needs—they were either too complex, too costly, or lacked key features. Mida is different. It's easy to use, quick to set up, and provides all the reporting we need for fast decision-making. We’ve had no issues with it.
Aug 18, 2024
Thaymisan C.
Easy to use!
The ease of use, how the user experience feels very natural and intuitive. The visual editor is the best part of Mida! Makes everything easy. Mida has been a great surprise for us!
Jun 12, 2024
Conor D.
Great Product - Easy to Use
It's easy to set up and use. Friendly UI/UX and has all of the tools and capabilities you would want in an A/B testing platform.
May 20, 2024
James G.
Trust The Mida Touch!
I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly. It took about an hour to feel extremely comfortable with the tool and I started seeing value as soon as I launched my first experiment.
Dec 13, 2023
Ondrej P.
Fast and reliable A/B testing tool
Fast and not impacting user experience, it does what I want it to do and is well connected to my reporting environment.
Jul 8, 2026
Daan D.
Running experiments without the engineering bottleneck
Solid tool. We got value out of it faster than expected and I'd point other teams at our stage toward it without hesitation.
Jun 5, 2026
Russ P.
Easy to Use, Feature-Rich Platform with AI and Amazing Support
Easy to use and has a ton of great features, including AI, different statistical models, flicker control, both visual and code editors. They also have amazing support. They are a bit delayed, but instant responses with AI
May 18, 2026
Hoony Youn
We've been running tests on Mida for several months now, and the team has been incredibly responsive — they've genuinely taken our feedback on board and made meaningful improvements along the way.
May 9, 2026
Miro K.
10/10 Simple, Easy and Fast A/B testing tool.
10/10 Simple, Easy and Fast A/B testing tool. + the support is super fast and nice!
Nov 26, 2024
Heverson S.
Good for marketing
Mida is a great sucessor for Google Optimize.
Oct 6, 2024
Ash S.
Good Starter for A/B Testing
The simplicity of the platform is on-point. The No-BS design really takes the complexity out of A/B testing
Sep 10, 2024
Sam S.
Mida.so - Midas touch for Conversions
Very lightweight and generous Free plan makes it a no brainer.
Aug 25, 2024
Verified Reviewer
A great GDPR-friendly option
Mida allows you to A/B test without pre-loading cookies and using expensive, server-side options. This was the biggest sell for us when we discovered Mida when they were exhibiting at a trade show. It's easy to set up, and works around cookies without invalidating experiments.
Jul 17, 2024
Daniel M.
Easy to set up, easy to use
The ease of implementation is a crucial factor in the adoption of any AB testing tool. Mida's standout feature is its seamless integration with GTM, bypassing the need for complex CMS integrations. This not only simplifies the process but also democratizes the ability to configure tests, making it accessible to various team members regardless of their technical expertise. Furthermore, the lightweight nature of the Mida Script is commendable.
Jun 11, 2024
Finn G.
Excellent Google Optimize Alternative
Mida was super easy to setup on our client Shopify sites, and within no time at all we had tests up and running to validate the setup with data flowing through. The hypothesis creation is helpful for internally tracking experimentation and it was fairly straightforward to implement additional custom events such as Add to cart. Plus the super lightweight script means very fast test load times for the least bias.
Dec 20, 2023
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
Connect Mida to Claude, ChatGPT, or Cursor via MCP. Create tests from a prompt, get your team pinged when there's a winner, and ship it — without switching tabs.
Set up with your coding agent
Your agent works out where your site lives — a codebase or a hosted platform — installs Mida the way that suits it, and proves the tag is firing before it calls the job done.
Opens the app if you have it installed. On Cursor, Windsurf or anything else, copy the prompt instead.
Perfect for marketers who don’t want to rely on developers and prefer to deploy changes themselves. Start testing and optimizing without waiting on Alex, the frontend developer. We don't like him either.
Click, edit, and publish new variants
Drag elements and reposition them around
Supports custom Javascript and CSS editors
Mida's script is at least 10 times smaller than most other A/B testing platforms. It loads instantly without affecting your site performance and SEO ranking.
Script size is ridiculously small at 15KB compressed
You won't feel a thing when it works its magic
Loads instantly (almost... 20ms) on any site
MidaGX automatically generates A/B test variations using AI. No coding, no manual tagging, just describe the change and Mida builds the experiment for you.
Describe what you want or even draw on screen to tell AI what you need.
Creates and applies the change directly in the visual editor, ready to be published.
A fully functional A/B test, live in minutes while connected to GA4 and your analytics stack.
Integrations
Connect Mida to 74+ tools for analytics, forms, chat, CMS, ecommerce, and product workflows. Send A/B test data where your team already makes decisions, and capture conversions from the tools you use every day.
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. See our visual guide to Monthly Tested Users (MTU).
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Learn how Mida counts Monthly Tested Users (MTU).
A project is one workspace with its own tracking snippet, usually one per website. It has nothing to do with how many tests you run: on Growth your experiments, variants and goals are all unlimited, inside every project.
Most brands only ever need one project. Some use two, for example one for the marketing site and one for the app, when they want each site reported on its own instead of visitors being tracked across both. The limit is only there to stop an agency from buying a single plan and loading in dozens of unrelated client accounts. Sandbox includes 2 projects, Growth includes 5, and Enterprise is unlimited. If you manage multiple client sites, ask us about the Agency plan.
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times A/B testing tool speed and script size benchmark.
Yes. Mida provides native iOS (Swift) and Android (Kotlin) SDKs for server-side A/B testing and feature flags, plus a Flutter SDK for cross-platform apps. See the SDK catalog for installation details.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Agency portal and multi-client account options in Mida.
Mida is 10X faster than anything you have ever considered. Try it yourself.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
Still deciding?
A quick screen share on your actual site — no slides, no generic tour. Just your questions answered.
30 min · no commitment · no sales pressure
