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How many experiments can I run on Growth?

As many as you want, all live at once. We count visitors, not tests. The only cap anywhere is on the free Sandbox plan, which runs 3 live tests per project. Drafts, paused and finished tests never count on any plan.

What is Monthly Tracked Users (MTU)?

Tracked users are people who visit your website and enter one of your running A/B tests or see one of your surveys. See our visual guide to Monthly Tracked Users (MTU).

How does Mida count Monthly Tracked Users (MTU)?

Mida counts an MTU when a unique visitor enters at least one running test or is shown one of your surveys within a calendar month. Each user is counted only once per month, no matter how many tests or surveys they see or how many pages they view. Visitors who see no test and no survey are free. Learn how Mida counts Monthly Tracked Users (MTU).

Do surveys count toward Monthly Tracked Users (MTU)?

Yes, once. A visitor who is shown a survey counts as one tracked user that month, the same as a visitor who enters a test. Someone who sees a test and a survey, or several surveys, still counts once. Answering doesn't add anything, and visitors who are never shown a survey or a test don't count.

Are there limits on event tracking?

Sandbox includes up to 50,000 tracked events per day. Pageviews are not counted toward this limit. Growth and Enterprise include unlimited event tracking. If you need a higher daily event allowance on a free plan — for example, as an agency managing multiple client sites — contact us about the Agency plan.

What is a project, and does it limit how many tests I can run?

A project is one workspace with its own tracking snippet, usually one per website. It has nothing to do with how many tests you run: on Growth your experiments, variants and goals are all unlimited, inside every project.

Most brands only ever need one project. Some use two, for example one for the marketing site and one for the app, when they want each site reported on its own instead of visitors being tracked across both. The limit is only there to stop an agency from buying a single plan and loading in dozens of unrelated client accounts. Sandbox includes 1 project, Growth includes 5, and Enterprise is unlimited. If you manage multiple client sites, ask us about the Agency plan.

How does Mida affect my site speed?

Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times A/B testing tool speed and script size benchmark.

Can I use Mida for native Mobile Development?

Yes. Mida provides native iOS (Swift) and Android (Kotlin) SDKs for server-side A/B testing and feature flags, plus a Flutter SDK for cross-platform apps. See the SDK catalog for installation details.

Can it run on my website (Webflow/Wix/Framer/etc)?

Mida works with almost all websites that allow the addition of custom HTML codes.

Can it run on funnel sites?

Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.

Do you support cross domain testing?

Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.

Do I need to pay separately for Live Deployment and Personalization?

No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.

Do you offer an agency portal to see all clients and results, or are clients on separate accounts?

Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Agency portal and multi-client account options in Mida.