Pay As You Grow

Adapt your plan to your growth with transparent pricing.

Annually

Monthly

Forever Free

Essential A/B testing for small websites, 100% free.

$0/mo

Growth

Advanced testing to drive growth. All inclusive.

$149/mo

Scale

Custom solutions for enterprises ready to scale.

Custom

Forever Free

Essential A/B testing for small websites, 100% free.

$0/mo

Growth

Advanced testing to drive growth. All inclusive.

$249/mo

Scale

Custom solutions for enterprises ready to scale.

Custom

Forever Free

Best for websites with a smaller traffic

$0/mo

Free Plan Includes

50,000 Monthly Test Users

Limited active domains, concurrent tests, variants and goals

Unlimited team members

No-code visual and code editor

A/B testing & Split URL testing

AI-suggested copywriting

Server-side testing (SDK)

Cross-domain testing

Share interactive reports

START FOR FREE

Growth

Full access to the platform. All inclusive.

$149/mo

Everything in Free, plus

100,000 Monthly Test Users
Then additional $149 per 100K MTU

Unlimited active domains, concurrent tests, variants and goals

Sequential testing

Advanced targeting rules

No-code deployment

Full 3rd-party integrations

Campaign scheduling

Personalized text

START 15-DAY FREE TRIAL

Scale

Tailored solutions for larger teams

Custom

Everything in GROWTH, plus

500,000+ Monthly Test Users

Customized solutions

Managed service

Integrations support

Priority support

Dedicated CSM

Dedicated developer

TALK TO SALES

Forever Free

Explore AI-powered tests, for free

$0/mo

Free Plan Includes

50,000 Monthly Test Users

Limited active domains, concurrent tests, variants and goals

Unlimited team members

No-code visual and code editor

A/B testing & Split URL testing

AI-suggested copywriting

Server-side testing (SDK)

Cross-domain testing

Share interactive reports

START FOR FREE

Growth

Run robust testing, on a budget.

$199/mo

Everything in Free, plus

100,000 Monthly Test Users
Then additional $249 per 100K MTU

Unlimited active domains, concurrent tests, variants and goals

Sequential testing

Advanced targeting rules

No-code deployment

Full 3rd-party integrations

Campaign scheduling

Personalized text

START 15-DAY FREE TRIAL

Scale

Tailored solutions for larger teams.

Custom

Everything in GROWTH, plus

500,000+ Monthly Test Users

Managed service

Customized solutions

Integrations support

Priority support

Dedicated CSM

Dedicated developer

TALK TO SALES

What is your monthly traffic?

50K
100K
200K
300K
400K
500K
1M
2M
3M
5M
10M+
Up to 10K visitors/month
$ 4420 / month billed annually

Simple pricing plans

Features

Free with some limit

Growth without limit

Scale for better pricing

Monthly Tested Users (MTU)

50,000

100,000+

500,000+

Active Domain

3

Unlimited

Unlimited

User Seats

Unlimited

Unlimited

Unlimited

A/B Testing (Same URL)

URL Redirect Testing

Multi Arm Bandit

Website Visual Editor (No code)

HTML / JS / CSS Code Editor

Traffic Allocation

Number of Goals / Metrics

2

Unlimited

Unlimited

Concurrent Tests

2

Unlimited

Unlimited

Number of Variations

1

Unlimited

Unlimited

AI-suggested Copywriting

Download Summary Report

Share Report (No login required)

Version History

3

Unlimited

Unlimited

Campaign Scheduling

One-click Deploy Winning Variation

Live Deployment

Content Personalization

Segment Targeting Rule

Event Targeting Rule

Country Targeting Rule

Device Targeting Rule

OS Targeting Rule

Browser Targeting Rule

Frequently asked questions

What is Monthly Tested Users (MTU)?

Tested users are the individuals who visit your website and are included in any of the A/B tests you're conducting.

How does Mida affect my site speed?

Mida is designed to have minimal impact on your site speed. Our script is 10X smaller and faster than the competition (17KB vs 200KB++), keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.

Can I use Mida for native Mobile Development?

It is in close beta now. Contact us through email to get into the beta testing for free.

Can it run on my website (Webflow/Wix/Framer/etc)?

Mida works with almost all websites that allows the addition of custom HTML codes.

Can it run on funnel sites?

Yes, it works on funnel all websites that allows you to inject custom HTML codes to the HEAD section.

Do you support cross domain testing?

Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.

Do I need to pay separately for Live Deployment and Personalization?

No, it was all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it is purely a usage-based pricing model and all features are covered.

A/B testing platform for people who
care about  website performance

Mida is 10X faster than everything you have ever considered. Try it yourself.