You pay for Monthly Tested Users. That’s it.
All features included, no tiered restrictions.
Billed Annually
Billed Monthly
A sandbox to explore, perfect for small sites.
Free Plan Includes
100,000 Monthly Test Users
60 days data retention
30 MidaGX AI Credits (Monthly)
2 variants, tests, and goals
2 Active Projects
Essential A/B Testing Features
Basic targeting rules
AI Support Agent
Video tutorials & knowledge base
Full-featured A/B testing to optimize and grow.
Everything in Free, plus
100,000 Monthly Test Users
Unlimited data retention
Unlimited MidaGX AI Credits
Unlimited variants, tests, and goals
5 Active Projects
Advanced targeting rules
Post-segmentation filtering
Full 3rd-party integrations
Live Chat Support
Custom features and support for scaling.
Everything in GROWTH, plus
Unlimited Monthly Test Users
Unlimited Active Projects
SAML Single-Sign On (SSO)
Service Level Agreement (SLA)
Customized solutions
Dedicated CRO Consultant
Dedicated CSM
Dedicated developer
Priority support
A sandbox to explore, perfect for small sites.
Free Plan Includes
25,000 Monthly Test Users
60-days data retention
30 MidaGX AI Credits (Monthly)
2 variants, tests, and goals
2 Active Projects
Essential A/B Testing Features
Basic targeting rules
AI Support Agent
Video tutorial & knowledge base
Full-featured A/B testing to optimize and grow.
Everything in Free, plus
100,000 Monthly Test Users
Unlimited data retention
Unlimited MidaGX AI Credits
Unlimited variants, tests, and goals
5 Active Projects
Advanced targeting rules
Post-segmentation filtering
Full 3rd-party integrations
Live Chat Support
Custom features and support for scaling.
Everything in GROWTH, plus
Unlimited Monthly Test Users
Unlimited Active Projects
SAML Single-Sign On (SSO)
Service Level Agreement (SLA)
Customized solutions
Dedicated CRO Consultant
Dedicated CSM
Dedicated developer
Priority support
Monthly Tested Users (MTU)
100,000
100,000+
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Active Projects per Account
2
5
Unlimited
Active Domains per Account
No restrictions
No restrictions
No restrictions
Active Experiences per Project
2
Unlimited
Unlimited
Active Goals Per Project
2
Unlimited
Unlimited
Active Secondary Goals Per Test
2
Unlimited
Unlimited
Data Retention
60-days
Unlimited
Unlimited
Support Channels
Email & AI support agent
In-app live chat
Your preferred channels
A/B Testing (Same URL)
Split URL Testing (Different URL)
Server-side Testing (SDK)
Multi Armed Bandit (Smart optimization)
Website Visual Editor (No coding required)
HTML / JS / CSS Code Editor
Cross Domain Testing
Multipage Testing
Customized Traffic Allocation
Number of Goals / Metrics
2
Unlimited
Unlimited
Concurrent Active Tests
2
Unlimited
Unlimited
Number of Variations
2 (Control + Variant)
Unlimited
Unlimited
AI-assisted Experiment QA
Download Summary Report
Share Report (No login required)
Version History
Last 3 Changes
Unlimited
Unlimited
Campaign Scheduling
One-click Winning Variation Deployment
Live Deployment Monitoring (Published Winner)
Content Personalization
Segment Targeting Rule
Event Targeting Rule
Country Targeting Rule
Device Targeting Rule
OS Targeting Rule
Browser Targeting Rule
Traffic Source Targeting Rule
Returning User Targeting Rule
Language Targeting Rule
Time of Day Targeting Rule
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Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. We have created an easy visualization of MTU here.
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Click here to learn more.
For most teams, 5 projects is more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.
Mida is designed to have minimal impact on your site speed. Our script is 10x smaller and faster than most competition in the market, keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.
It is in closed beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allows you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Click here to read more.
Mida is 10X faster than anything you have ever considered. Try it yourself.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
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