"Reliable testing platform!"
"Solid, smart, and valuable!"
"Simple and easy to use!"

Free A/B testing tool work just like Google Optimize

Mida is a lightweight A/B testing tool for websites, one-click integration with GA4, and comes with an easy to use visual editor and no-code live deployment.

User ratingUser ratingUser ratingUser ratingUser ratingUser rating
5-star rating
4.8
Reviews on Capterra
Free 50,000 MTU — No Credit Card Required
~18KB
Lightweight Script
<100MS
Test Variant Loading Time
50,000
Forever Free Test Users

Visual editor that works like Google Optimize

Do it yourself with our easy to use visual editor. You can now set up experiment ideas without relying your dev team!

Click and start deploying changes

Drag and drop around HTML elements

Support custom Javascript and CSS editor

Mida script is super fast!

Mida is the world smallest A/B testing script that barely making a dent on your website page weight.

17KB in total uncompressed size

Flickering-free performance

Loads instantly on any websites

Built-in AI Content Assistant

Our AI tool helps with AB testing and comes up with new ideas for your tests. It's like a smart assistant that helps find the best strategies to increase your conversion rates.

What our customer says about us

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“So Google Optimize is gone. That was a blow to me, and the alternatives weren't looking great. Mida, on the other hand, is epic.”

Mike Lewis

CEO and Founder

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

Frequently asked questions

What is Monthly Tested Users (MTU)?

Tested users are the individuals who visit your website and are included in any of the A/B tests you're conducting.

How does Mida affect my site speed?

Mida is designed to have minimal impact on your site speed. Our script is 10X smaller and faster than the competition (17KB vs 200KB++), keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.

Can I use Mida for native Mobile Development?

It is in close beta now. Contact us through email to get into the beta testing for free.

Can it run on my website (Webflow/Wix/Framer/etc)?

Mida works with almost all websites that allows the addition of custom HTML codes.

Can it run on funnel sites?

Yes, it works on funnel all websites that allows you to inject custom HTML codes to the HEAD section.

Do I need to pay separately for Live Deployment and Personalization?

No, it was all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it is purely a usage-based pricing model and all features are covered.

A/B testing platform for people who cares about website performance

Mida is 10X faster than everything you have ever considered. Try it yourself.