Mida is a super lightweight A/B testing tool with a simple and clear usage-based pricing model.
Optimizely is a mature enterprise experimentation platform. Mida is for teams that want a lighter website experimentation workflow with AI-assisted setup, simple pricing, and less implementation overhead.
If your highest-impact tests are on landing pages, pricing pages, PDPs, and funnels, a focused website testing platform may be enough.
Mida gives marketers a direct path to launch tests and personalization without requiring a large experimentation operations function.
Mida's lightweight script helps teams test without ignoring site speed, which matters on conversion-critical pages.
The decision is not just features. It is about who runs experiments, how often they launch, and how much process each test requires.
Mida is best for teams that need fast client-side website experiments and personalization without buying a heavy enterprise suite.
Mida is not trying to cover every enterprise governance or full-stack product experimentation scenario. It focuses on fast marketing-site experimentation.
Yes. Agencies can use Mida to launch and manage website experiments across client sites while keeping scripts lightweight.
Unlimited everything and usage-based pricing model, only pay for what you need.
Plan Name
Growth
Enterprise
Number of Tested Users
100,000+
Talk to Sales
Pricing
$399/month
or $299/mo billed annually
Talk to Sales
Have a Free Plan?
✅ 100,000 MTU
Talk to sales
Web Experimentation (A/B Test)
✅
✅
Unlimited Variations/Goals/Metrics
✅
✅
OS/User/Traffic Targeting
✅
✅
Download/Share Summary Report
✅
✅
Campaign Data Retention
✅ Unlimited
Talk to sales
Cross-domain Testing and Tracking
✅ Included
Talk
Campaign Scheduling
✅ Included
to
Personalize Text
✅ Included
Sales
Behavioral Targeting
✅ Included
User based
Multivariate Testing
✅ Included
Talk to Sales
Personalization for Web
✅ Included
✅
Deploy Rollouts for Web
✅ Included
✅
Feature Flags
✅ Included
✅
Make changes NOW without waiting for your dev team to make time!
Simply click and edit to make changes on your copy, image URL and styling
Drag-and-drop to reposition elements
Our AI tool helps with AB testing and comes up with new ideas for your tests. It's like a smart assistant that helps find the best strategies to increase your conversion rates.
Mida uses a 15KB compressed script, helping teams run website experiments while protecting page speed on conversion-critical pages.
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. We have created an easy visualization of MTU here.
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Click here to learn more.
For most teams, 5 projects are more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.
It is in closed beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Click here to read more.
Mida is 10X faster than anything you have ever considered. Try it yourself.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
.svg)
