"Simple and easy to use!"
"Exceeded my expectations!"
"Very fast load times!"

The Convert Alternative that doesn't slow down your site

Mida is a super lightweight A/B testing tool that doesn't slow down your website. Plus, we have a better usage-based pricing model (check it out below).

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5-star rating
4.7
Loved by CRO marketers
Forever free up to 25,000 visitors

Did you know Convert.com's script is over 200 KB?

Mida's lightweight script is 10X SMALLER than Convert.com.
Yeah, we think it's crazy too.

Mida Performance:
- LCP: 490ms ⚡️
- Filesize: 17.2KB
- jQuery: None
Convert.com Performance:
- LCP: 1230ms 🥵
- Filesize: 203KB
- jQuery: Yes +80KB

Mida was super easy to setup on our client Shopify sites and super lightweight script means very fast load times for the least bias

Finn Gedge Gibb
CRO Agency, bushylab.com

Simple Pricing

Try Mida at $199 for features with unlimited usage and 2.5x faster loading time

Convert

Has a free plan?

Plan Name

Growth

Growth

Number of Tested Users

100,000+

100,000+

Pricing

$199/m
billed annually

$299/m
billed annually

Charging Model

Usage based

Usage + Tiered based

Web Experimentation (A/B Test)

Unlimited Variations/Goals/Events

Unlimited variations
30 active goals/events

OS/User/Traffic Targeting

Download/Share Summary Report

Cross-domain Testing and Tracking

Unlimited Customer Data Retention

Active Experiences

5

5

Active Domains

Unlimited

10

Number of Active Goals

Unlimited

30

Deploy Rollouts for Web

Unlimited

10

Personalization for Web

10
(shares usage with Deploy)

Multivariate Testing

Only available on Pro Plan ($420/mo)

Feature Flags

Only available on Pro Plan ($420/mo)

Forever free up to 25,000 visitors

Load your test variants faster than the rest

Our testing reveals Mida's script loads 2.5 times faster than Convert.com's.

Any delay over 500ms is deadly for web optimization purposes.

AI assisted A/B testing

Our AI tool helps with goal verification to ensure your goals are working correctly, saving you precious time during the QA process.

Edit elements in our visual editor using AI prompting - giving you fresh new designs to test while saving dev resources.

Handy visual editor

Make changes NOW without waiting for your dev team to make time!

Simply click and edit to make changes on your copy, image url and styling

Drag-and-drop to reposition elements

Use AI to develop code and improve elements

Why Choose Mida?

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

Frequently asked questions

What is Monthly Tested Users (MTU)?

Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting.

How does Mida count Monthly Tested Users (MTU)?

Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view.

How does Mida affect my site speed?

Mida is designed to have minimal impact on your site speed. Our script is 10X smaller and faster than the competition (20KB vs 200KB++), keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.

Can I use Mida for native Mobile Development?

It is in close beta for now. Contact us through email to get into the beta testing for free.

Can it run on my website (Webflow/Wix/Framer/etc)?

Mida works with almost all websites that allow the addition of custom HTML codes.

Can it run on funnel sites?

Yes, it works on funnel all websites that allows you to inject custom HTML codes to the HEAD section.

Do you support cross domain testing?

Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.

Do I need to pay separately for Live Deployment and Personalization?

No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it is purely a usage-based pricing model and all features are covered.

A/B testing platform for people who
care about  website performance

Mida is 10X faster than everything you have ever considered. Try it yourself.