Mida is a lightweight A/B testing platform for websites: it offers easy integration with GA4 and unlimited testing with visual and code editors.
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
Perfect for marketers who don’t want to rely on developers and prefer to deploy changes themselves. Start testing and optimizing without waiting on Alex, the frontend developer. We don't like him either.
Click, edit, and publish new variants
Drag elements and reposition them around
Supports custom Javascript and CSS editors
Mida's script is at least 10 times smaller than most other A/B testing platforms. It loads instantly without affecting your site performance and SEO ranking.
Script size is ridiculously small at 8kb
You won't feel a thing when it works its magic
Loads instantly (almost... 20ms) on any site
MidaGX automatically generates A/B test variations using AI. No coding, no manual tagging, just describe the change and Mida builds the experiment for you.
Describe what you want or even draw on screen to tell AI what you need.
Creates and applies the change directly in the visual editor, ready to be published.
A fully functional A/B test, live in minutes while connected to GA4 and your analytics stack.
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. See our visual guide to Monthly Tested Users (MTU).
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Learn how Mida counts Monthly Tested Users (MTU).
For most teams, 5 projects are more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times A/B testing tool speed and script size benchmark.
It is in closed beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Agency portal and multi-client account options in Mida.
Mida is 10X faster than anything you have ever considered. Try it yourself.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
