Every feature, improvement, and fix we ship — so you always know what your A/B testing platform can do today that it couldn't yesterday.
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Now on every account. An AI teammate that operates Mida from chat — ask about results across your live tests, create or edit experiments, fix a variant, or get suggestions for what to test next.
A 500-persona AI panel, grounded in your real visitor behaviour, reviews your control and up to three variants and hands you testable findings in minutes — a pretest that complements A/B testing, not a replacement for it.
Put the Mida Agent on a schedule: recurring checks that email you what they find, acting within a grant you approve once. Up to 3 routines per account.
AITrigger-based automations with branching for the Mida Agent — fire on an event or a schedule, and deliver the outcome as an email or a note on the test.
AIShip a change without running a test. Author a change and push it to every visitor through the Mida snippet — no control arm, no waiting on your dev release cycle. Distinct from Set Winner & Serve, which deploys the winner of a test you've already run. (Paid plans)
Visual EditorEvery test now wears its health on the listing: a guardrails row, sample-ratio status, setup-change notes, and a per-test activity feed, so you can spot a misfiring test at a glance.
ReportingWatch exposures and conversions arrive in real time, with the exact page behind each exposure and variant badges matching your report colours.
ReportingNever stare at a blank canvas again. Pick an AI-generated idea, adapt it to your page, and let MidaGX turn it into a live experiment — no dev queue required.
Attribute phone calls to your experiments. Built for lead-gen sites where the conversion happens on a call, not a form.
IntegrationsGoalsGet goal recommendations matched to your site and test when setting up experiments.
AIGoalsTurn Figma designs into test variations with an upgraded import flow.
Visual EditorSunny now reviews your test configuration the moment you open it, answers your setup questions, and recommends smart optimizations and goal pairings — so every test launches on solid footing.
Set your audience in one click with ready-made segments like New Visitors, Mobile & Tablet Traffic, or Organic Search Traffic — or open Custom Rules for full control.
TargetingA dedicated home for every tool Mida plugs into — Amplitude, Braze, BigCommerce, Cal.com, Calendly, and more — each with screenshots and setup notes.
IntegrationsPre-written A/B test ideas you can use directly, organised by ecommerce, SaaS, and use case — a growing library to kick-start your testing roadmap.
Bayesian tests now conclude on expected loss — Mida only calls a winner when the cost of being wrong is under 10%. Fewer premature calls, faster conclusions on clear results, no arbitrary sample-size wait.
ReportingA social layer inside your dashboard. Share results, wins, and learnings with other experimenters — with tags, sorting, and notifications so the good ideas find you.
Purchases are now tracked server-side, straight from Shopify. Orders completed through Klarna and other payment apps — previously invisible to browser tracking — are attributed to the right variant, with duplicates removed automatically.
Upload your product costs and fees, and see gross profit per variant — not just revenue. Know whether the winner actually makes you money.
ReportingTry generative experimentation without creating a Mida account.
AIGet a testable hypothesis drafted for you in the create-experiment flow — written in your team's own tone, based on your past tests.
AIMida now talks to the AI you already use — Claude, ChatGPT, Cursor. Describe the test you want, and Mida builds it: the variant, the targeting, the goal, the preview link. All of it.
A home for your test ideas before they become experiments — capture ideas, prioritise what to test, and track whether each hypothesis was validated.
ReportingPre-filled code snippets for server-side testing, plus iOS and Android setup guides.
API & SDKsPlus 12 more fixes across charts, variant naming, page verification, and report scrolling.
A full public API for Mida is live at docs.mida.so — automate experiment creation, pull results into your own tools, and build on top of your testing data.
Guided setup with a built-in pixel installation guide — and AI-generated starter variants so your first test is ready in minutes.
AIA dedicated page to explore and reuse experiment hypotheses across your workspace.
ReportingTrigger variants based on the visitor's browser cookies — target logged-in states, consent choices, or your own custom flags.
TargetingTeammates who sign up with your company email domain join your workspace automatically — no more invite round-trips.
TeamsInstall "Mida A/B Testing" straight from the WordPress Plugin Store — no code snippet required.
IntegrationsPlus 8 more fixes across event validation, EU access, and report internals.
Ask them anything about a test. They interpret your results, auto-filter the segments that matter, and recommend the next step — in a conversation, with your real data behind every answer.
Spin up client accounts directly from your agency workspace, each with a 7-day paid trial.
TeamsMask visitor IP addresses for GDPR-sensitive setups.
Security & PrivacyTwo-way event sync with PostHog — use PostHog events as Mida goals — plus 39 more tools connected.
IntegrationsA Browse toggle in the visual editor lets you navigate your site and edit multiple pages in one session.
Visual EditorTest combinations of changes and see which mix wins.
ReportingGive stakeholders read-only access to results without edit rights.
TeamsPlus 7 more fixes across integrations, error handling, and account security.
Decisions now rest on Bayesian confidence, Expected Loss, and ROPE — so you know not just whether a variant wins, but how much you'd risk by calling it early. No fixed sample-size requirement.
One click gets an AI review of your test — configuration, hypothesis, revenue impact, goals, and what to do next.
AIReportingTarget visitors by when they first appeared, or by how often they fired an event over the last X days — with historical data counted from before the test started.
TargetingSet default test configuration and goals once; every new test starts from them.
ReportingThe visual editor notices dynamically loaded elements and offers the right trigger automatically.
Visual EditorDiscuss results with your team right where the data lives.
TeamsRefer a friend; you both get 50 GX credits when they hit their first usage milestone.
AIPlus 6 more fixes across AI summaries, caching, and traffic estimation.
A native Shopify app: connect your store in one click, and Mida installs its pixel, checks your theme, and starts tracking purchases — no code, fully GDPR-compliant.
Count a conversion the moment something appears on the page — a success message, a chat window, a cart drawer.
GoalsIntercom, Crisp, Drift, Calendly, Cal.com, and Fillout — use their events as goals and triggers.
IntegrationsYour year in experiments — wins, lifts, and learnings, wrapped up to share.
ReportingFilter results by how often visitors did something, not just whether they did it.
ReportingPlus 8 more fixes across the Shopify launch, sharing links, and statistics.
Describe the test you want to run. MidaGX turns your prompt into test-ready variations instantly — copy, layout, and design — so the gap between idea and live experiment is minutes, not sprints.
Tests wrap themselves up when the data is in — including detecting aborted regressions and crediting underpowered tests honestly.
ReportingPlus 7 more fixes across reports, trials, and AI generation.
See exactly why a visitor did or didn't enter your test — targeting, triggers, and tracking, step by step.
ReportingSeparate one-time buyers from repeat customers in your results.
ReportingReport exposures for many visitors in one call — built for server-side setups.
API & SDKsErase an individual visitor's data on request — for GDPR and privacy workflows.
Security & PrivacyPlus 4 more fixes across surveys and result exports.
Protect your account with a second factor at sign-in.
Security & PrivacyTrack WooCommerce orders as Purchase conversions out of the box.
IntegrationsGoalsSingle sign-on for enterprise workspaces — teammates signing in with your company email domain land in the right workspace automatically.
TeamsSecurity & PrivacyOne-click "Exclude my IP," plus named IP ranges with on/off toggles — keep your own team out of your data.
TargetingTwo-way events — use Klaviyo events as Mida goals.
IntegrationsFilter your experiment list by status, uplift %, type, or name.
ReportingCombine URL change with Wait-for-Element — built for single-page apps.
Visual EditorSee what each conversion is actually worth, per variant.
ReportingDetect effects in both directions — wins and losses.
ReportingSee allocation across many variants at a glance.
ReportingMida now meets the international gold standard for information security management.
Security & PrivacyKeep experiments from contaminating each other — each visitor joins only one test per group.
TargetingCombine filters with AND/OR logic and save your custom segments.
ReportingNarrow your dashboard to any date window and share that filtered view with your team.
ReportingEdit pages conversationally — describe the change, watch it happen. (Growth plan)
AIVisual EditorUse your Google Analytics audiences as targeting rules.
TargetingIntegrationsTest performance, usage, and win rates across all your client projects in one view — with secure client access requests.
TeamsSignificance is evaluated continuously — end tests the moment a winner is proven.
ReportingChecks your goals and suggests better tracking before you launch.
AIGoalsDynamic keywords powered by your own user attributes, like {{industry}}.
Replace auto-captured images with your own, so every report shows your variants exactly as you intend.
ReportingCapture product IDs, order values, and search behavior on every Shopify event.
IntegrationsGoalsUpdate conversions by visitor ID through a webhook API — perfect for call tracking and offline sales.
GoalsAPI & SDKsTarget visitors by their browser language — "en", "en-US", "en-GB", and so on.
TargetingPlus custom control naming.
Visual EditorBuild test variations before the Mida script is even installed.
Visual EditorTwo-way data sync; HubSpot events as goals and metrics.
IntegrationsServe Mida from your own domain to sail past ad blockers.
API & SDKsWith data-freshness indicators.
GoalsShow variants before consent with zero cookies and zero trackers — and no flicker. Full experimentation for GDPR-strict markets.
Plus a Sample Ratio Mismatch (SRM) indicator to flag unhealthy traffic splits.
ReportingTally.so, Typeform, and JotForm — form submissions become events automatically.
IntegrationsServer-side A/B testing for Flutter apps on Android and iOS.
API & SDKse.g. only transactions over $100 — and combine segment filters with per-variant breakdowns.
ReportingTarget visitors by where they came from; filter results by country after the test.
TargetingRun changes on elements that load late.
Visual EditorUTM parameters survive the redirect.
TargetingSend campaign data anywhere.
IntegrationsPersonalize content from user attributes.
TargetingResults in your local currency, plus a significance summary banner on every report.
ReportingJS/CSS that runs across every test or just one.
Visual EditorRun experiments for visitors in a specific city or region, not just by country.
TargetingZoom your results into any date window to see how a test performed over time.
ReportingSwitch between client organizations from one dashboard.
TeamsMove any element to a new spot on the page from the visual editor — no code required.
Visual EditorPlus returning-user targeting.
TargetingHave the Mida team review your test setup before launch. (Growth plan+)
TeamsPlus multiple secondary goals using events, and post-significance segment reporting.
ReportingGoalsCopy, paste, delete, undo, redo — the editor now works at typing speed.
Visual EditorTrack clicks to external and affiliate links as conversions.
GoalsDownload the complete data behind any experiment report for your own analysis.
ReportingEdit and optimize mobile variations in the visual editor.
Visual EditorFull control over how much traffic each variation receives.
TargetingWildcard matching for split-URL tests across whole page categories.
Targeting
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
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