Understanding Monthly Tested Users (MTU)

What are Monthly Tested Users (MTU)?

At Mida.so, we use Monthly Tested Users (MTU) as the basis for our pricing model. MTU represents the number of unique visitors who interact with your optimization experiments within a billing month.

How does our MTU-based pricing work?

Our MTU-based pricing ensures you're only charged for users who actively participate in your optimization efforts. Here's how it works:

We count a user as an MTU when they interact with any of your active experiments.
Each user is counted only once per billing month, regardless of how many experiments they participate in.
You're billed based on the total number of MTUs, aligning your costs directly with your optimization activities.

Is MTU the same as unique users in analytics platforms?

No, MTU is different from unique users you might see in platforms like Google Analytics. Here's why:

Interaction-based: MTU only counts users who interact with your experiments, not all visitors to your site.
Experiment-focused: A user is counted as an MTU when they become part of an experiment, regardless of how many pages they view.
Billing-period specific: MTUs reset each billing cycle, whereas some analytics platforms might track unique users over different time periods.

Which Mida.so services use the MTU model?

Our MTU pricing applies to all our core services:

Web Experimentation
Mobile App Testing
Server-side Experiments
Feature Rollouts

Why choose MTU over traditional pricing models?

The MTU model offers several advantages over conventional pricing methods like Monthly Active Users (MAU):

Cost Efficiency: Pay only for users involved in your experiments, not for every visitor to your digital properties.
Budget Optimization: Align your spending directly with your optimization efforts.
Scalability: Easily scale your testing program without worrying about hitting arbitrary user limits.
Flexibility: Run as many experiments as you need without incurring additional per-experiment costs.

Can you provide an example of how MTU works in practice?

Certainly! Let's consider this scenario within a single billing month:

User A: many page views

User A visits your e-commerce store and views 25 different product pages. They encounter and interact with Experiment 1 on the 3rd page and Experiment 2 on the 18th page.

Despite the high number of pageviews, User A is counted as 1 MTU.

User B: low page views

User B visits your homepage and immediately interacts with Experiment 3. They leave after viewing only 2 pages.

User B is also counted as 1 MTU.

User C: not exposed to any tests

User C browses 15 pages on your site but doesn't encounter any active experiments.

User C is not counted as 0 MTU.

In this scenario, you would be billed for 2 MTUs (Users A and B). This example demonstrates how our MTU model can be particularly cost-effective for businesses with high page view counts, such as e-commerce stores.

You're not charged extra for users who view many pages, only for those who interact with your experiments.

How does MTU benefit my optimization strategy?

By using the MTU model, you can:

Experiment Freely: Run multiple experiments without worrying about per-experiment costs.
Optimize Spending: Pay only for users who contribute to your optimization insights.
Scale Confidently: Grow your testing program in line with your business needs.
Improve ROI: Ensure every dollar spent directly contributes to your optimization efforts.

How can I learn more about Mida.so's MTU-based plans?

We're here to help you understand how our MTU-based pricing can drive your optimization strategy forward.

To explore our plans and see how they can be tailored to your specific needs:

Visit our pricing page for an overview of our plans.
Schedule a demo with our team for a personalized walkthrough.
Contact our sales team for detailed information and custom quotes.

Let Mida.so empower your experimentation journey with our effective MTU-based pricing!

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