Deliver tailored landing page experiences dynamically, aligning each audience's needs with personalized, conversion-optimized content.
Mida personalization helps marketers adapt website content to visitor context: traffic source, campaign, page intent, device, geography, or audience segment. The goal is simple: make the page feel more relevant without creating dozens of hardcoded landing pages.
Align headlines, proof points, and CTAs with the ad, email, partner, or campaign that brought the visitor to the site.
Use personalization on pricing pages, landing pages, product detail pages, and demo pages where relevance directly affects conversion.
Track personalized experiences against conversions so personalization is not just a nice message, but a measurable growth lever.
Competitors often sell broad personalization platforms. Mida keeps the workflow focused on fast, useful website personalization for marketing teams.
A/B testing finds what works best for a broad audience. Personalization shows a specific experience to a defined segment when you already know the context matters.
Start with campaign landing pages, pricing pages, demo CTAs, ecommerce PDPs, and pages where visitor intent is clear.
Yes. Campaign and source context are useful signals for matching page content to visitor expectations.
Create unique audience experiences for each landing page.
Match visitor intent with relevant landing page experiences tailored to each ad.
Utilize visitor-level data, including keywords and demographics, to match copy effectively.
Personalize experiences in minutes by quickly creating unique landing pages for each campaign and using UTM parameters to attach specific experiences to audiences.
Enhance visitor delight and increase conversions by aligning targeted ads with personalized landing pages that mirror the ad’s message.
Avoid time-consuming rewrites with AI-generated content:
Create headlines, paragraphs, and CTAs for A/B tests instantly.
Generate personalized content for each audience and ad group seamlessly.
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. We have created an easy visualization of MTU here.
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Click here to learn more.
For most teams, 5 projects are more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.
It is in closed beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Click here to read more.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
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