"Reliable testing platform!"
"Solid, smart, and valuable!"
"Simple and easy to use!"

Affordable and Super Fast VWO Alternative

Mida is a super lightweight A/B testing tool that doesn't slow down your website like VWO and we have a better usage-based pricing model.

User ratingUser ratingUser ratingUser ratingUser ratingUser rating
5-star rating
4.8
Reviews on Capterra
Forever free up to 50,000 visitors

Mida loads 50% faster than VWO

The Mida script is 15 times smaller than VWO, and our technology doesn't require jQuery to function. FYI, jQuery is infamous for slowing down website performance.

Mida Performance:
- LCP: 490ms
- Filesize: 17.2KB ⚡️
- jQuery: None
- Requests Called: 2
VWO Performance:
- LCP: 725ms
- Filesize: 258KB++ 🥵
- jQuery: modified version 13KB
- Requests Called: 8

Mida was super easy to setup on our client Shopify sites and super lightweight script means very fast load times for the least bias

Finn Gedge Gibb
Founder, bushylab.com

Honest and transparent pricing model

We don't force you to a higher plan just to access one or two key A/B testing features.

VWO

Plan Name

Growth

Growth

Number of Tested Users

100,000+

100,000+

Pricing

$149/m
billed annually

$549/m
billed annually

Charging Model

Usage-based

Tiered-based

Web Experimentation (A/B Test)

Unlimited Variations/Goals/Metrics

OS/User/Traffic Targeting

Download/Share Summary Report

Campaign Data Retention

Unlimited

Unlimited

Cross-domain Testing and Tracking

✅ Included

❌ Add-on $1,105/mo
(Pro plan)

Campaign Scheduling

✅ Included

❌ Add-on $1,105/mo
(Pro plan)

Personalize Text

✅ Included

❌ Add-on $1,747/mo (Enterprise plan)

Behavioral Targeting

✅ Included

❌ Add-on $1,747/mo (Enterprise plan)

Multivariate Testing

Coming soon

❌ Add-on $1,105/mo
(Pro plan)

Personalization for Web

✅ Included

❌ Add-on $454/mo
(Another product)

Deploy Rollouts for Web

✅ Included

❌ Add-on $181/mo
(Another product)

Feature Flags

✅ Included

❌ Add-on $2,864/mo
(Another product)

Forever free up to 50,000 visitors

Handy visual editor

Make changes NOW without waiting for your dev team to make time!

Simply click and edit to make changes on your copy, image url and styling

Drag-and-drop to reposition elements

AI assisted AB testing & ideation phase

Our AI tool helps with AB testing and comes up with new ideas for your tests. It's like a smart assistant that helps find the best strategies to increase your conversion rates.

100% faster than VWO

On Desktop environment, our test loads 30% faster than VWO and 100% faster on Mobile environment.

What our customer says about us

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“So Google Optimize is gone. That was a blow to me, and the alternatives weren't looking great. Mida, on the other hand, is epic.”

Mike Lewis

CEO and Founder

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”

Savannah Sarker

Onboarding Enablement Expert

Frequently asked questions

What is Monthly Tested Users (MTU)?

Tested users are the individuals who visit your website and are included in any of the A/B tests you're conducting.

How does Mida affect my site speed?

Mida is designed to have minimal impact on your site speed. Our script is 10X smaller and faster than the competition (17KB vs 200KB++), keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.

Can I use Mida for native Mobile Development?

It is in close beta now. Contact us through email to get into the beta testing for free.

Can it run on my website (Webflow/Wix/Framer/etc)?

Mida works with almost all websites that allows the addition of custom HTML codes.

Can it run on funnel sites?

Yes, it works on funnel all websites that allows you to inject custom HTML codes to the HEAD section.

Do I need to pay separately for Live Deployment and Personalization?

No, it was all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it is purely a usage-based pricing model and all features are covered.

A/B testing platform for people who cares about website performance

Mida is 10X faster than everything you have ever considered. Try it yourself.