Lightweight A/B testing and AI-powered web experimentation for fast-moving teams.
Press kit
Mida press kit
Thanks for your interest in Mida! Here you'll find our logo, product screenshots, ready-to-use descriptions, and photos of the team. Feel free to use any of it when writing about us.
Press questions? Email hello@mida.so
Tagline
Short description
Meet Mida, the AI-powered A/B testing tool that lets marketers launch experiments in minutes. No developer tickets, no page flicker, and a script ten times lighter than the usual suspects.
Boilerplate
Mida is a lightweight A/B testing platform built for marketers and growth teams who want to test ideas without waiting on developers. With a visual editor and MidaGX, its AI assistant, teams can describe a change in plain words and have a ready-to-run test variation in minutes.
- Fast by design. Mida's 15KB script loads in about 20ms and applies variants before the first paint, so visitors never see a flicker.
- AI built in. MidaGX turns a short description into a working test variant, and Mida also connects to Claude, ChatGPT and Cursor through MCP.
- Free to start. The Sandbox plan includes 100,000 monthly tested users, with usage-based Growth and custom Enterprise plans for larger teams.
Mida works with 74+ tools, including Shopify, WordPress, Webflow, GA4 and Google Tag Manager, and offers mobile and server-side SDKs. It is GDPR compliant and ISO 27001 certified. Mida was founded in 2023 in Kuala Lumpur, Malaysia, by Li Rou Chua and Donald Ng.
Quick facts
15KBScript size, compressed
~20msScript load time
100KFree monthly tested users
74+Integrations
4.8 / 5G2 rating (Capterra 4.6)
ISO 27001Certified, GDPR compliant
Brand assets
All logos are transparent PNGs. Photos and product shots are full resolution.
Logos
Product images
Our story
Mida started in Kuala Lumpur in 2023 with a simple frustration: marketers had plenty of ideas worth testing, but most of them sat in a developer's queue. Li Rou Chua and Donald Ng set out to build an A/B testing tool that marketers could run on their own, and that wouldn't slow their websites down.
What began as a small team in Kuala Lumpur has grown into a global brand. Today, marketers, ecommerce brands and CRO agencies across Europe, the US and APAC use Mida to test faster, from fashion retailers like Strathberry and Brown Thomas to tech companies like Jabra and IFTTT.
Li Rou ChuaCo-founder · Business and GrowthLinkedIn ↗
Donald NgCo-founder · Product and TechLinkedIn ↗
Read more about how Mida uses AI to take the coding out of A/B testing in Tech in Asia.
