Patterns

Referral

Patterns that encourage sharing, referrals, and peer-driven acquisition.

For how often each kind of change beats its control, see our A/B testing benchmarks.

Closing the social gap in Warby Parker's Virtual Try-On

Hypothesis: Adding a second-opinion prompt inside the Virtual Try-On view reduces the gap between try-on and Add to Cart — and turns the share into an acquisition channel. Brand of the Week Warby Parker chan...