Patterns

Monetization awareness

Ideas that make pricing, savings, discounts, and value more visible.

Curated Accessories Bundle and Smart Selection for Identifying the Higher-Converting Audience
Stanley • Monetization awareness

Curated Accessories Bundle and Smart Selection for Identifying the Higher-Converting Audience

Hypothesis: Replacing the cart drawer's single full-price tumbler upsell with a smartly-sized accessories bundle — chosen by an algorithm that lands the combo's sum just under the free shipping gap — will ea...
Dynamic Discount Tags for Increased Visual Prominence
Brown Thomas • Monetization awareness

Dynamic Discount Tags for Increased Visual Prominence

Brown Thomas’s discounted product listing page shows a variety of discounted products but the discounted prices lacked prominence. By including a red tag next to the price that is highly visible, it drives m...
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