01
Turn traffic into revenue
Run tests on the pages that actually pay — pricing, checkout, signup. Mida calls the winner with real significance maths, then you deploy it live in one click.
Mida is the lightweight experimentation platform for the people who actually own conversion. 15KB of script, no dev queue, no add-on invoices. Just ship the test.
Free forever up to 100,000 monthly tested users. No card, no call.
💛 Loved by CRO marketers in 40+ countries
Why teams switch
Enterprise suites are built for procurement. Mida is built for the Tuesday afternoon when you spot a broken pricing page and want it fixed by Thursday.
01
Run tests on the pages that actually pay — pricing, checkout, signup. Mida calls the winner with real significance maths, then you deploy it live in one click.
02
Point, click, publish. The visual editor means your next variant doesn't need a sprint ticket, a code review, or a favour from the frontend team.
03
Describe the idea in a sentence. Mida drafts the variant, writes the copy, and hands it back editable. You review instead of starting from a blank page.
15KB
Compressed script. At least 10× smaller than the usual suspects.
~20ms
Time to execute. Your Core Web Vitals won't notice.
100K
Monthly tested users on the free plan. Forever.
$299
Per month on Growth, billed annually. Every feature included.
One plan. Everything in it.
If you thought a lightweight tool meant a stripped-back one, think again. Personalization, flags, rollouts and cross-domain are in the box — not in a quote.
Unlimited variations, unlimited data retention.
Personalize any page and spin up thousands of variations in minutes — no dev, no templates.
Ship behind a flag, roll out when you're ready.
Push the winning variant permanently, no dev handoff.
One snippet across every site in the project.
Start and stop campaigns on your calendar, not manually.
Trigger on intent signals, not just page URLs.
iOS, Android and Flutter for native experiments.
How it works
No implementation project, no data team, no waiting on the next sprint. Most people ship their first experiment the same afternoon they sign up.
STEP 01
Paste a 15KB snippet into your <head>. Works on Webflow, Shopify, Framer, WordPress or your own stack — and it loads in about 20ms.
STEP 02
Open the visual editor on your real page. Rewrite the headline, move the button, swap the image — then publish the variant yourself.
STEP 03
Mida tracks conversions and calls the winner with real significance testing. Deploy it permanently in one click, no dev handoff.
Visual editor
Built for marketers who'd rather not open a ticket. Click the headline, rewrite it, drag the button, publish. Start testing without waiting on Alex from frontend. We don't like him either.
Performance
Most A/B testing tools ask you to trade site speed for insight. Mida's pixel is at least 10× smaller than the alternatives, so it loads instantly and leaves your SEO ranking exactly where you left it.
Receipts
Marketers, founders and agencies who stopped guessing. No paid placements, no invented job titles.
Santiago F.
Empirical Marketing made easy: Flawless execution and integration
My overall experience has been exceptionally positive. Mida has successfully bridged the gap between strategic hypotheses and rapid execution. By reducing our dependency on development queues, it has accelerated our testing velocity and allowed us to make strictly evidence-based marketing decisions. It is a highly efficient, high-ROI platform for any data-driven team.
May 27, 2026
Nick V.
Gets the job done
Still love it. Switched from VWO after they moved to a paid-only model — Mida works as advertised and the free tier has all the features I need to run real tests on a small site.
May 6, 2026
Marc D.
Robust CRO Tool with Stellar Support and Reports
I've used Mida for CRO work across multiple agency clients for over 2.5 years — and it consistently delivers. The UI is clean, the script is lightweight, and I can bring my own JavaScript and CSS when I need full control. RPV reports and shareable URLs make client conversations easy. The team keeps shipping improvements without losing focus on the core product, and when you need help, there's always a real person available.
May 18, 2026
Diogo P.
simple and effective tool for AB testing
Overall, so far so good. Its a simple tool, easy to use, to setup, to read results and on top there is a free plan for small websites and simple tests
Jul 20, 2026
Jack N.
Super customizable, amazing team helping me achieve what I wanted to
I started using it a few months ago after meeting the founding team at an event. I was super impressed as soon as I discovered it and tried it out. I had very specific use cases for my tests that I wasn't able to achieve with vwo. I was able to do this through MIDA, so I'm very happy.
Jun 3, 2026
Davide M.
Smooth Experience for A/B Testing
Overall, my experience with Mida was positive. It made A/B testing more accessible and easier to manage, especially thanks to the intuitive interface and quick setup process. Even though I didn't use every advanced feature, the platform felt reliable and user-friendly.
May 15, 2026
Ondrej P.
Fast and reliable A/B testing tool
Fast and not impacting user experience, it does what I want it to do and is well connected to my reporting environment.
Jul 8, 2026
Daan D.
Running experiments without the engineering bottleneck
Solid tool. We got value out of it faster than expected and I'd point other teams at our stage toward it without hesitation.
Jun 5, 2026
Russ P.
Easy to Use, Feature-Rich Platform with AI and Amazing Support
Easy to use and has a ton of great features, including AI, different statistical models, flicker control, both visual and code editors. They also have amazing support. They are a bit delayed, but instant responses with AI
May 18, 2026
Hoony Youn
We've been running tests on Mida for several months now, and the team has been incredibly responsive — they've genuinely taken our feedback on board and made meaningful improvements along the way.
May 9, 2026
Before you ask
A tested user is someone who visits your website and gets bucketed into one of your live experiments. See our visual guide to Monthly Tested Users.
Mida counts an MTU when a unique visitor interacts with at least one active experiment inside a billing month. Each person is counted once, no matter how many experiments they land in or how many pages they view. Learn how Mida counts MTUs.
For most teams, 5 is plenty — we typically see one or two in use, like a marketing site and an app. If you need more, you're probably running multiple clients, so talk to us about the Agency plan instead.
Barely at all. Our script is 15KB compressed, meaningfully smaller and faster than most competitors. Here's the receipts: A/B testing tool speed and script size benchmark.
Yes. Mida ships native iOS (Swift) and Android (Kotlin) SDKs for server-side testing and feature flags, plus a Flutter SDK. See the SDK catalog.
Mida works with almost any website that lets you add custom HTML to the head. That covers every major site builder and funnel tool.
Yes. Use the same project snippet across different websites or domains, and test or track goals across all of them inside one project.
No. It's all in the Growth plan. Our pricing is purely usage-based — we don't charge separately per feature.
Yes. Mida supports flexible agency setups depending on how you work with clients and handle billing. Agency portal and multi-client options.
Be that someone. 100,000 monthly tested users, every feature unlocked, no card required.
Set up in under 10 minutes. Cancel whenever.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
Still deciding?
A quick screen share on your actual site — no slides, no generic tour. Just your questions answered.
30 min · no commitment · no sales pressure
