Push Mida exposure data into Klaviyo to segment email flows by variant, and capture Klaviyo form submits.
Klaviyo is the leading email and SMS marketing platform for ecommerce, powering personalized flows for 100,000+ Shopify, BigCommerce, and Magento stores. Klaviyo's strength is segmenting customers by behavior — Mida adds A/B test variant data into that segmentation.
Mida ↔ Klaviyo is bidirectional. Outbound, Mida calls klaviyo.track() with mida_pageview, mida_execute, and mida_conversion events tagged with the variant. Inbound, Mida wraps Klaviyo's tracking function to capture form submissions and other Klaviyo events as Mida goals.
Build a Klaviyo segment like 'Browsed product page — saw variant B' and trigger a tailored welcome flow only for that variant. Powerful for testing different value propositions across the funnel.
If your hero CTA is a Klaviyo embedded form, Mida picks up every signup as a goal automatically — perfect for ecommerce homepage tests.
Run Mida tests on landing pages that Klaviyo flows send traffic to. Mida attributes conversions back to variants while Klaviyo handles the email send — clean separation of concerns.
Use a Klaviyo segment (e.g. 'VIP customers') to show personalized hero copy or product recommendations via Mida — no Shopify theme changes required.
Mida and Klaviyo exchange the following events:
| Event | Direction | Description |
|---|---|---|
mida_pageview |
Data out | klaviyo.track() called on every page after variant assignment. |
mida_execute |
Data out | klaviyo.track() called when a test executes on the current page. |
mida_conversion |
Data out | klaviyo.track() called when a Mida conversion goal is reached. |
klaviyo-form-submit |
Data in | Captured when a Klaviyo embedded form is submitted. |
Whichever Klaviyo currently has. If the visitor is identified (via a previous form submit or email click), the events attach to their profile; otherwise they attach to the anonymous Klaviyo cookie ID.
Yes. The Mida integration uses the standard Klaviyo Web SDK so it's stack-agnostic.
Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
