Track HubSpot form submissions and meeting bookings as Mida goals; push variant data into HubSpot CRM.
HubSpot is the all-in-one CRM, marketing automation, and sales platform used by 200,000+ companies. Most B2B websites embed HubSpot forms or HubSpot meeting links as their primary conversion points — making the Mida + HubSpot integration essential for B2B A/B testing.
Mida listens for HubSpot's window.postMessage events from embedded forms and meetings to capture form submissions and bookings as Mida conversion goals. It also forwards Mida exposure events to HubSpot as Custom Behavioral Events (where the plan supports it), letting you segment HubSpot lists by which variant a contact saw.
Pick from a dropdown of every HubSpot form on your site — newsletter, demo request, contact us — as a Mida conversion goal. No new tracking code, no JavaScript edits.
Embed a HubSpot meetings link on your demo page and Mida will treat each booking as a conversion automatically — perfect for sales-driven B2B sites.
Forward variant exposure as a HubSpot Custom Behavioral Event and use it to build a smart list like 'Saw pricing variant B'. Your sales team gets context every contact arrives with.
Combine HubSpot's lifecycle data (contact, MQL, SQL, customer) with Mida personalization to show different hero copy or CTAs to each stage — without rebuilding the page.
Mida and HubSpot exchange the following events:
| Event | Direction | Description |
|---|---|---|
hubspot-form-submit |
Data in | Triggered when a HubSpot embedded form is submitted. |
hubspot-meeting-booked |
Data in | Triggered when a HubSpot meeting is booked. |
Inbound (form submit and meeting booked → Mida goal) works on every HubSpot plan. Outbound Custom Behavioral Events require Marketing Hub Enterprise.
No. Mida only listens for the existing HubSpot postMessage event — it does not modify or wrap the HubSpot form code.
Mida auto-detects most form submits via DOM events. If yours is unusual, use the Webhook or JavaScript API to fire a custom goal.
Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
