Forward Mida A/B test events to Braze and personalize cross-channel campaigns by experiment cohort.
Braze is a marketing and customer engagement platform used to activate audiences, personalize campaigns, and measure lifecycle performance. Mida adds A/B test context to that workflow so campaign teams can react to the exact page variant or experience a visitor saw.
Mida connects with Braze in the browser after both scripts or embeds are present on your website. Forward Mida A/B test events to Braze and personalize cross-channel campaigns by experiment cohort. The integration lets your team connect experiment exposure, visitor actions, and conversion goals without rebuilding your analytics or marketing stack.
Send Mida experiment context into Braze so email, SMS, or lifecycle campaigns can be segmented by the exact website experience a visitor saw.
Capture high-value Braze actions such as signups, form completions, campaign engagements, or audience events and use them as conversion goals in Mida tests.
Compare how different page variants affect later nurture, activation, and conversion metrics inside Braze rather than stopping at the website session.
Use campaign, list, or audience context from Braze to run more relevant Mida personalization experiences for returning visitors and known leads.
Mida and Braze exchange the following events:
| Event | Direction | Description |
|---|---|---|
mida_pageview |
Data out | Sent to Braze after a visitor is assigned to a Mida variant. |
mida_execute |
Data out | Sent to Braze when a Mida experiment executes on the current page. |
mida_conversion |
Data out | Sent to Braze when a visitor completes a Mida goal. |
In most cases, no. If Braze is already installed on your site, Mida can detect or listen for the relevant browser events. A developer may only be needed for custom implementations or heavily modified embeds.
Mida sends experiment metadata such as test ID, test name, variant, anonymous user ID, and timestamp. It does not send names, emails, or other personally identifiable information by default.
This integration is primarily data-out. Use Mida's JavaScript API or Webhook integration if you need custom Braze events to become goals.
No meaningful impact is expected. Mida's tracking script is lightweight, and the integration uses the existing Braze browser API or embed events that are already present on your website.
Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
