Mida + WooCommerce integration

Auto-track WooCommerce product views, add-to-carts, and orders as Mida conversion goals.

Platforms & Custom Data in Client-side Works with Mida A/B Testing & Personalization

About WooCommerce

WooCommerce is part of the website or custom integration layer many teams already use to run their business online. Mida connects to it so experiments can be launched and measured without rebuilding your stack.

How the WooCommerce integration works

Mida connects with WooCommerce in the browser after both scripts or embeds are present on your website. Auto-track WooCommerce product views, add-to-carts, and orders as Mida conversion goals. The integration lets your team connect experiment exposure, visitor actions, and conversion goals without rebuilding your analytics or marketing stack.

Requirements

  • WooCommerce must be installed or embedded on the page.
  • Mida tracking code must be installed on the page.
  • The integration must be enabled in your Mida workspace.

Use cases

Install Mida without custom engineering

Use the WooCommerce integration to connect Mida to your website or workflow quickly, so marketing teams can launch tests without waiting on a code deployment.

Track meaningful site actions

Capture important WooCommerce actions and use them as Mida conversion goals for page, offer, and personalization experiments.

Keep your existing stack

Mida layers on top of WooCommerce instead of replacing it, so you can experiment with the pages and workflows you already have.

Build custom reporting

Send Mida experiment data into your existing tools, dashboards, or backend workflows for reporting beyond the Mida dashboard.

Shared data

Mida and WooCommerce exchange the following events:

Event Direction Description
woocommerce-interaction Data in Captured when a visitor interacts with WooCommerce on your website.
woocommerce-conversion Data in Captured when a visitor completes the primary WooCommerce action, such as a submit, booking, chat, video milestone, or checkout.

Frequently asked questions

Do I need a developer to connect Mida with WooCommerce?

In most cases, no. If WooCommerce is already installed on your site, Mida can detect or listen for the relevant browser events. A developer may only be needed for custom implementations or heavily modified embeds.

What data does Mida share with WooCommerce?

This integration primarily sends data from WooCommerce into Mida as conversion goals. Mida does not send personally identifiable information unless your own implementation adds it.

Can I use WooCommerce events as Mida conversion goals?

Yes. Once the integration is active, supported WooCommerce actions can be selected as Mida goals and used to evaluate A/B tests.

Will this affect page speed?

No meaningful impact is expected. Mida's tracking script is lightweight, and the integration uses the existing WooCommerce browser API or embed events that are already present on your website.

Ship A/B tests 10x faster — connected to your stack

Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.