Exit Rate: The exit rate is the percentage of visitors who leave your website from a specific page. This metric is used to identify which pages are the final destination before a visitor leaves, indicating possible issues with those pages. It's calculated by dividing the total number of exits from a page by the total number of visits to that page. Unlike bounce rate, exit rate also considers visitors who might have navigated to different pages on your website before leaving.
This comprehensive checklist covers all critical pages, from homepage to checkout, giving you actionable steps to boost sales and revenue.