Track Wistia video plays, completions, 50% milestones, and Turnstile email captures as Mida goals.
Wistia is used to host and embed video content across landing pages, product pages, onboarding flows, and help centers. Mida turns video engagement into conversion signals so teams can test how video affects signups, demo bookings, or activation.
Mida connects with Wistia in the browser after both scripts or embeds are present on your website. Track Wistia video plays, completions, 50% milestones, and Turnstile email captures as Mida goals. The integration lets your team connect experiment exposure, visitor actions, and conversion goals without rebuilding your analytics or marketing stack.
Capture Wistia plays, completions, or milestone views as Mida goals so video consumption can be tied to A/B test variants.
Compare pages with and without embedded Wistia videos and measure both immediate conversions and video engagement milestones.
Use Mida to test whether the Wistia video performs better above the fold, near social proof, beside a form, or deeper in the page.
Treat deep video engagement as a high-intent signal and use it to trigger follow-up personalization or conversion goals.
Mida and Wistia exchange the following events:
| Event | Direction | Description |
|---|---|---|
wistia-interaction |
Data in | Captured when a visitor interacts with Wistia on your website. |
wistia-conversion |
Data in | Captured when a visitor completes the primary Wistia action, such as a submit, booking, chat, video milestone, or checkout. |
In most cases, no. If Wistia is already installed on your site, Mida can detect or listen for the relevant browser events. A developer may only be needed for custom implementations or heavily modified embeds.
This integration primarily sends data from Wistia into Mida as conversion goals. Mida does not send personally identifiable information unless your own implementation adds it.
Yes. Once the integration is active, supported Wistia actions can be selected as Mida goals and used to evaluate A/B tests.
No meaningful impact is expected. Mida's tracking script is lightweight, and the integration uses the existing Wistia browser API or embed events that are already present on your website.
Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
