Send Mida experiment exposure and conversion events into Amplitude, then compare product funnels, activation, retention, and revenue metrics by test variant.
Amplitude is a product analytics platform used by growth, product, and data teams to understand how users move through digital products. It is strongest when teams need funnel analysis, behavioral cohorts, retention reports, and product-led growth metrics instead of only pageview-level analytics.
Mida sends mida_pageview, mida_execute, and mida_conversion events to Amplitude with the test ID, test name, variant, and anonymous Mida user ID. Mida can also mirror Amplitude events back as goals, so teams can evaluate page and website experiments against downstream product actions like signup, activation, feature adoption, or upgrade.
Send Mida exposure events into Amplitude and use the variant property as a breakdown in funnels such as landing page visit → signup → activation → paid conversion.
If your product team already tracks activation or upgrade events in Amplitude, mirror those events into Mida and select them as conversion goals without adding another tracking call.
Compare retention curves for users who saw different landing page, pricing page, or onboarding variants to avoid choosing a winner based only on the first click.
Create Amplitude cohorts like 'Saw pricing variant B' and use them to inspect behavior, retention, or revenue after the original experiment session.
Mida and Amplitude exchange the following events:
| Event | Direction | Description |
|---|---|---|
mida_pageview |
Data out | Sent to Amplitude after a visitor is assigned to a Mida variant. |
mida_execute |
Data out | Sent to Amplitude when a Mida experiment executes on the current page. |
mida_conversion |
Data out | Sent to Amplitude when a visitor completes a Mida conversion goal. |
amplitude-event |
Data in | Existing Amplitude events can be mirrored into Mida and used as conversion goals. |
Yes. The two-way integration lets Mida mirror supported Amplitude browser events so product events such as signup, activation, or upgrade can be selected as goals.
No. Amplitude is best for product analytics and feature experimentation. Mida is best for marketer-led website, landing page, and personalization experiments that still need downstream product analysis.
Mida sends experiment metadata such as test ID, test name, variant, anonymous user ID, and timestamp. It does not send names, emails, or other personally identifiable information by default.
Mida uses the visitor identity already available in the browser where possible, so the integration primarily adds events and properties rather than creating a separate user universe.
Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
