Mida is a super lightweight A/B testing tool with a better usage-based pricing model.
AB Tasty is a broad experience optimization platform. Mida is a lighter alternative for teams that want quick A/B tests, website personalization, and AI-assisted variant creation without slowing down their site.
Mida keeps the workflow focused on the pages and funnels where marketers can move quickly.
Teams without a dedicated experimentation operations function can still launch meaningful tests and learn from them.
The 15KB compressed script gives teams a clear performance baseline when comparing experimentation tools.
If you are evaluating AB Tasty primarily for website A/B testing and personalization, focus on the workflow your team will use every week.
No. Mida is intentionally focused on lightweight website experimentation and personalization.
Not every enterprise use case. Mida is best when the need is fast marketing-site A/B testing, redirect tests, personalization, and campaign experiments.
Mida combines AI-assisted setup, a lightweight script, no-code editing, and simple MTU-based pricing.
Unlimited everything and usage-based pricing model, only pay for what you need.
Plan Name
Growth
Enterprise
Number of Tested Users
100,000+
Talk to Sales
Pricing
$399/month
or $299/mo billed annually
Talk to Sales
Have a Free Plan?
✅ 100,000 MTU
Talk to sales
Web Experimentation (A/B Test)
✅
✅
Unlimited Variations/Goals/Metrics
✅
✅
OS/User/Traffic Targeting
✅
✅
Download/Share Summary Report
✅
✅
Campaign Data Retention
✅ Unlimited
Talk to sales
Cross-domain Testing and Tracking
✅ Included
Unknown
Campaign Scheduling
✅ Included
Unknown
Personalize Text
✅ Included
Unknown
Behavioral Targeting
✅ Included
Unknown
Multivariate Testing
✅ Included
Unknown
Personalization for Web
✅ Included
✅
Deploy Rollouts for Web
✅ Included
✅
Feature Flags
✅ Included
✅
Make changes NOW without waiting for your dev team to make time!
Simply click and edit to make changes on your copy, image URL and styling
Drag-and-drop to reposition elements
Our AI tool helps with AB testing and comes up with new ideas for your tests. It's like a smart assistant that helps find the best strategies to increase your conversion rates.
Mida uses a 15KB compressed script, helping teams run website experiments while protecting page speed on conversion-critical pages.
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
“An innovative easy to use interface not confusing; you don’t supercharge your classroom with have the right tools for teachingneed to explain experiences with it servicing”
Savannah Sarker
Onboarding Enablement Expert
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. We have created an easy visualization of MTU here.
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Click here to learn more.
For most teams, 5 projects are more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.
It is in closed beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Click here to read more.
Mida is 10X faster than anything you have ever considered. Try it yourself.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
