Conversion rate: The conversion rate is the percentage of users who take a desired action on your website or in your marketing campaign. It's calculated by dividing the number of conversions by the total number of visitors. For example, if your web page had 50 conversions from 1,000 visitors, then your conversion rate would be 5%. Depending on your goal, a conversion could be anything from a completed purchase, a sign-up to a newsletter, or downloading a resource.
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