By analyzing the click data from your site's navigation menu, you can identify the most frequently accessed collections or categories. Then add direct links to those popular destinations right on the homepage to enable faster access.
The test variation shows adding "Collection 1", "Collection 2" and "Collection 3" quick links below the search bar. This allows users to jump straight to those key collections with a single click from the homepage.
Providing shortcuts to high-traffic areas of your site can reduce friction and help users find what they're looking for faster. The test results show a 3.34% increase in RPV (revenue per visitor) by implementing these quick links.
Consider mining your own navigation click data to surface top collections as quick links on the homepage or other high-traffic pages. Making it easier for visitors to navigate to popular products could provide a meaningful boost to conversion rates and revenue.
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