Website Goals: These are specific, measurable objectives set for your website. Goals can include anything from increasing visitor engagement, driving more traffic to the site, getting visitors to sign up for newsletters or complete a purchase. Website goals are essential for guiding your digital marketing efforts and measuring the success of your website. They form a crucial part of your online business strategy and serve as benchmarks for assessing the effectiveness of changes in web design, content and user experience.
This comprehensive checklist covers all critical pages, from homepage to checkout, giving you actionable steps to boost sales and revenue.