Statistically Significant

Statistically Significant: This term refers to a result that is unlikely to have occurred by chance. In marketing and A/B testing, it's used to indicate that a certain change or difference (like a higher click-through rate or more conversions) is not just a random occurence, but is significant enough to be considered a meaningful result. This indicates that the observed change is most likely due to the specific alteration you have made in your campaign or webpage.