Call-to-Action (CTA): A Call-to-Action (CTA) is a prompt on a website that tells the user to take some specified action. This can be in the form of a button, link, or image designed to encourage the user to click and continue down a conversion funnel. A CTA might be something like 'Buy Now', 'Sign Up', 'Download' or 'Learn More', aiming to persuade the user to move further into a marketing or sales cycle.
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