Our URL redirect tests are easy to set up and support dynamic URL wildcard testing. Check out the interactive demo below.
Sometimes the right experiment is not a small page edit. Mida redirect tests let you compare entirely different URLs while keeping traffic allocation, conversion tracking, and reporting in one place.
Test a new landing page, checkout flow, sales page, or funnel path against the current URL without forcing a risky full replacement.
Use redirect tests to compare ad-to-page experiences, campaign-specific pages, and high-intent lead generation flows.
Track form submissions, purchases, signups, and revenue after the redirect so the winning page is chosen by behavior, not opinion.
Redirect tests are useful when the variant is too different for a visual edit or when a team wants to validate a complete redesign before replacing the original.
Use redirect tests for full redesigns, different page builders, different funnels, or page variants that are too structurally different for small DOM edits.
Yes. That is one of the strongest use cases because ad traffic often needs fast validation before budget is scaled.
Mida is built around a lightweight script, but redirect tests should still use fast destination pages to protect conversion rates.
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. We have created an easy visualization of MTU here.
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Click here to learn more.
For most teams, 5 projects are more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.
It is in closed beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Click here to read more.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
