Change your website content without any coding knowledge.
Mida helps teams publish controlled website changes without waiting for a developer sprint. Use it for campaign banners, CTA updates, urgency messaging, landing page fixes, and winning experiment rollouts.
Use no-code deployment when the change is clear, reversible, and tied to a marketing goal.
When a test wins, keep the winning experience active for the right audience while your team decides whether to make it permanent.
Give marketers a controlled path for small website changes while keeping developers focused on product and infrastructure work.
No-code deployment should still be structured. Mida gives marketers speed while keeping targeting, measurement, and rollback in the workflow.
No. It is best for controlled marketing changes, campaign updates, and validated experiment winners. Permanent product or infrastructure changes should still go through the normal release process.
Yes. You can use targeting so a deployment is shown to a relevant segment instead of every visitor.
Headlines, CTAs, banners, badges, offers, trust copy, proof sections, and small layout changes are good candidates.
Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. We have created an easy visualization of MTU here.
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of how many experiments they participate in or how many pages they view. Click here to learn more.
For most teams, 5 projects are more than enough. We typically see customers using 1–2 projects (for example, one for a landing site and one for an app). If you need more than 5 projects, you’re likely managing multiple sites or clients. Reach out to us about our Agency plan, which is better built for that use case.
Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed and typically much smaller and faster than most competitors, keeping your website's performance smooth. You can see a detailed comparison of script and loading times here.
It is in closed beta for now. Contact us through email to get into the beta testing for free.
Mida works with almost all websites that allow the addition of custom HTML codes.
Yes, it works on all website funnels that allow you to inject custom HTML codes to the HEAD section.
Yes, Mida supports cross-domain testing! You can use the same project snippet across different websites or domains. Add the unique project snippet to each site you want to test or track goals within the same project.
No, it's all covered within the Growth plan. Our pricing plan doesn't charge you separately on features, it's purely a usage-based pricing model with all features covered.
Yes. Mida supports flexible agency setups, depending on how you work with your clients and handle billing. Click here to read more.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
