Adoption.com User engagement & retention

Sticky Bottom Bar Implementation for Reduced Scrolling Friction

by The Mida Team
Sticky Bottom Bar Implementation for Reduced Scrolling Friction

<p>Adoption.com’s mobile experience previously allowed key CTAs to disappear as users scrolled, increasing the risk of drop-off at high-intent moments. The introduction of a sticky bottom bar keeps primary actions persistently visible and easy to access. Paired with on-brand button design and clear pathway linking, these changes are intended to reduce friction on mobile and capture user intent at the right moment.</p>