Patterns that keep users oriented, confident, and moving through the experience.
Qive
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User engagement & retention
<p>Qive’s landing page initially presented users with multiple CTAs at the point of entry, which likely split attention and introduced hesitation rather than guiding action. By simplifying the experience to...
Universidad Europea
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User engagement & retention
<p>The page is currently extremely dense, with a hero search presented as a blank input that requires users to already know what to type, understand the correct terminology, and navigate a large, academic ta...
Union Goods
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User engagement & retention
<p>Union Goods’ hero section initially layered multiple elements—hero imagery, an Instagram hook, and a slogan—into a single visual space, increasing information density and making it harder for users to qui...
Adoption.com
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User engagement & retention
<p>Adoption.com’s mobile experience previously allowed key CTAs to disappear as users scrolled, increasing the risk of drop-off at high-intent moments. The introduction of a sticky bottom bar keeps primary a...
Réglo
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User engagement & retention
<p>The product listing experience on Réglo initially required users to scroll extensively to locate relevant products for their dogs, increasing effort and slowing decision-making. By introducing a sticky fi...
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