Route Mida A/B test data through mParticle CDP and distribute it to every connected downstream tool.
mParticle is part of the analytics and behavior measurement stack that growth teams use to understand how visitors move through their website or product. When you connect it with Mida, experiment data becomes part of the same reporting layer you already use for funnel analysis, cohort reporting, session review, and conversion attribution.
Mida connects with mParticle in the browser after both scripts or embeds are present on your website. Route Mida A/B test data through mParticle CDP and distribute it to every connected downstream tool. The integration lets your team connect experiment exposure, visitor actions, and conversion goals without rebuilding your analytics or marketing stack.
Send Mida exposure and conversion events into mParticle so analysts can break down funnels, cohorts, and conversion paths by test and variant without rebuilding their reporting stack.
Use mParticle alongside Mida to connect quantitative conversion lift with user behavior signals such as journeys, funnels, session context, or engagement patterns.
Measure whether a winning landing page variant improves deeper metrics such as activation, retention, revenue, or lead quality instead of optimizing only for the first click.
Keep Mida test names, variant IDs, and conversion events in the same analytics system your team already trusts for product and marketing decisions.
Mida and mParticle exchange the following events:
| Event | Direction | Description |
|---|---|---|
mida_pageview |
Data out | Sent to mParticle after a visitor is assigned to a Mida variant. |
mida_execute |
Data out | Sent to mParticle when a Mida experiment executes on the current page. |
mida_conversion |
Data out | Sent to mParticle when a visitor completes a Mida goal. |
In most cases, no. If mParticle is already installed on your site, Mida can detect or listen for the relevant browser events. A developer may only be needed for custom implementations or heavily modified embeds.
Mida sends experiment metadata such as test ID, test name, variant, anonymous user ID, and timestamp. It does not send names, emails, or other personally identifiable information by default.
This integration is primarily data-out. Use Mida's JavaScript API or Webhook integration if you need custom mParticle events to become goals.
No meaningful impact is expected. Mida's tracking script is lightweight, and the integration uses the existing mParticle browser API or embed events that are already present on your website.
Mida is the lightweight A/B testing and personalization platform that integrates with the tools you already pay for.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
